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Dr. Harshitha K

Associate Professor

About

Dr. Harshitha K is an Assistant Professor at the School of Business, RV University, Bangalore, specializing in Accounting, Taxation, and Finance. She earned her Ph.D. in Management from CMR University. Her doctoral research focused on women entrepreneurship, specifically analyzing entrepreneurial orientation, success factors, and performance determinants among women entrepreneurs.
Dr. Harshitha holds an M.Com from NMKRV College for Women and an MBA from Indira Gandhi National Open University (IGNOU). She has also completed certifications in Financial Modeling, FinTech, Business Analysis, and Investment Risk Management, reflecting her commitment to professional growth and interdisciplinary expertise.
Her research contributions include publications in reputed journals and presentations at national and international conferences. Notable among these are studies on online stock trading behavior, entrepreneurial orientation, and the impact of social and psychological support on women entrepreneurs.
With extensive experience in student mentoring and curriculum development, Dr. Harshitha actively contributes to fostering a dynamic learning environment and engaging effectively with diverse student groups.
“ Success is the sum of small efforts, repeated day in and day out.”

  • Jayalakshmi, K. U., H. L. Chidananda, and K. Harshitha. "Effect of Perceived Technology Acceptance on Online Stock Trading Behavior: An Empirical Analysis." Decision Making Advances 3.1 (2025): 62-69.
  • Jayalakshmi, K.U., Chidananda, H.L., Harshitha, K., Shobha, B.G., Manisha, M., Khanum, R. (2025). “Impact of Financial Literacy, Financial Well-Being and Financial Experience on Online Stock Trading Investment Behaviour”—An Empirical Study. In: Hamdan, A., Braendle, U. (eds) Harnessing AI, Machine Learning, and IoT for Intelligent Business. Studies in Systems, Decision and Control, vol 555. Springer, Cham. https://doi.org/10.1007/978-3-031-67890-5_45
  • K, H., L, C. H., & Thankom Varghese, D. (2023). An Analysis of Entrepreneurial Orientation among Woman in Bangalore. EPRA International Journal of Economic and Business Review, 11(6), 39–43. https://doi.org/10.36713/epra2012
  • Harshitha, K., Chidananda, H., & Varghese, D. T. (2023). Impact of Risk-Taking Attitude and Need for Achievement on Women Entrepreneurs Success. Shanlax International Journal of Management, 11 (1), 23–27. https://doi.org/10.34293/management.v11i1.6305
  • K, Harshitha. , H L Chidananda., & Varghese Thankom Divya. (2022). Determinants of Women Entrepreneurs Performance: An Empirical Analysis. Mathematical Statistician and Engineering Applications, 71(4), 3686–3694. https://www.philstat.org/index.php/MSEA/article/view/930
  • SM, S., & Rajajabasingh, D. (2021). Contribution of APMC's in agricultural marketing-A study on farmer Perspective in Tumkur District. Turkish Online Journal of Qualitative Inquiry, 12(7)

My Ph.D. research focused on women entrepreneurship and empowerment, titled "Women Entrepreneurship and Empowerment: An Empirical Study of Rural Women Entrepreneurs in Karnataka." The study examined 504 usable responses collected through self-reporting questionnaires from rural women entrepreneurs engaged in activities such as vegetable cultivation, food processing, poultry farming, and more. The research utilized convenience sampling and a mixed-method approach. Key findings revealed the significant influence of social, financial, and psychological support, knowledge, and operational risk on women entrepreneurs' success, which in turn positively affected their empowerment. The study emphasized the need for targeted interventions to support rural women entrepreneurs for sustainable development. My publications primarily focus on women entrepreneurship, entrepreneurial orientation, risk perception, and determinants of success among women entrepreneurs. The research outputs have been published in reputed journals, contributing to academic and practical insights in the fields of management and economic studies.

Research Interests:

Women Entrepreneurship

Investment/ Behavioural Finance

Women Empowerment

Associate Professor

Phd., M.Com., MBA