About
Dr. Shikha Karamchandani is an Assistant Professor at the School of Business, RV University. She holds a Ph.D. in management from Sardar Patel University. Before joining RV University, she has worked with institutes like MICA and Indian Institute of Management, Bangalore as research associate. She has also presented research papers at several national and international conferences and published research articles in several reputed journals. Her specialization is marketing.
“Dream is not that you see while sleeping it is something that does not let you sleep.” ― A.P.J. Abdul Kalam
Linkages Between Advertising Value Perception, Context Awareness Value, Brand Attitude and Purchase Intention of Hygiene Products During COVID-19: A Two Wave Study
Brand attitude and purchase intention linkages in smartphone advertising: moderating role of psychological contract violation
Advertising, Digital Marketing, Consumer Behavior
Assistant Professor, School of Business
MBA (Marketing), Ph.D.